MODELO DE GERÊNCIA DE PROJETOS PARA LANÇAMENTO DE MEDICAMENTOS GENÉRICOS PELA INDÚSTRIA FARMACÊUTICA

Abstract

This paper work was developed with the aim to build up a project management model used by a pharmaceutical industry to supervise the new products launching process (generic drugs) into the Brazilian generic market. This study has the purpose not only to present techniques and methods, that make possible better controls of the development process of a new generic, that will be introduced into the market, but that can be also used as a planned basis, implementation, control and evaluation of the process as a whole. The theoretical basis used in this research is the Project Management theory of the Project Management Institute PMI. The model has been done considering time, cost and project risks. The results obtained by this study indicate that the theoretical model can be used to improve significantly the managing controls of the new generic medications development of pharmaceutical industry.