GANHOS COMPETITIVOS DE REDES DE COOPERAÇÃO EMPRESARIAL E ARRANJOS PRODUTIVOS LOCAIS EM GOIÁS.

Abstract

Globalization has caused significant organizational changes in recent decades. Increased competition and the uncertainty of economic markets caused the Small and Medium Enterprises (SMEs) opted for cooperation, joining forces and making possible improvements to reduce risks, threats and better seize opportunities, to become more competitive through Network Business Cooperation (NBCs) and Local Production Arrangements (APLs). In this scenario, the present study has the objective to verify the competitive gains that occur in NBC also occur in clusters. This study aims to broaden the understanding of earnings and benefits provided by them. This research is characterized by being a multiple case study, descriptive, involving literature and documentary, conducted through semi-structured interviews with qualitative approach, developed from the content analysis technique, in which they were. Analyzed four NBCs and two clusters in the State of Goiás as a result, between competitive gains identified in the studied organizations, stand out: bargaining power, market power, training, shared marketing, shared activities, socialization of information and experience, and new products and services. Note that bargaining power, market power and shared activities were identified in all NBCs and in all the studied clusters. The relevant differences between NBCs and clusters were identified legitimacy and productivity in all clusters, not on NBCs and exploration opportunities, complementarity and transactional ease identified in all NBCs and not in clusters. The result of this research shows that competitive gains provided by the studied NBCs were also not identified in clusters.