PAISAGEM, EXPERIÊNCIA E REPRESENTAÇÕES SOCIAIS: O olhar etnográfico para um fenômeno de cultura.

Abstract

This thesis has as main objective the realization of an ethnographic study of the landscape according to the experience and as social representation. Focusing on the interpretation of the link between action and representation, the landscape was assessed by a multidisciplinary perspective that triggered the referral theorist who toured the landscape exposed, first, as the theme of anthropology and then by the prospect Cultural Geography and some other disciplines as well. Then, we consider that the existence of the social object is conditioned by the persistence of their representation, we have emphasized the structural approach to visualize social psychology, theoretical and methodological landscape as social experience. In view of this, we observe the phenomenon of culture as emergent social construction of direct experience in the material structures of mediation. The Theory of Installation thus enabled us to analyze the landscape of urban parks as experiences that trigger the development of psychosocial and topographical installation. Our case studies given in the context of cultural phenomena similar to Ibirapuera Park, located in the city of São Paulo, and the Lago das Rosas and Bosque dos Buritis Park, located in Goiânia, Goiás. The production of this thesis was accompanied by quanti-qualitative examination of the evocations collected by questionnaires in the São Paulo park as well as on those in Goiânia. Then, the second phase of the case study turned to the interpretation of landscape experiences of two subjects who appropriated the Ibirapuera Park by capturing images, video recorded (subcam), designed and narrated in structured interviews. Given the interpretive designs of this research we can conclude that, although the landscape is polysemic, it also has a limited field of social representations, stable and organized. We understand, then, that the landscape only behaved analyzes mediated by the Social Representation Theory and the Theory of the installation because it is built physically, psychologically and socially, and therefore enjoys stability and organization in the context of the urban parks that were surveyed.