Análise do comportamento de escolha e procura de emprego de acordo com o Behavioral Perspective Model.

Abstract

In order to explain the behavior of a job search from the application of a theory of consumer behavior - Behavioral Perspective Model- BPM and choice, this study aimed at reviewing fundamental concepts of Personnel Management that over time has suffered adaptations in tis theoretical content due to the flexibility that the world has presented and from the organizational theories of the Experimental Analysis of behavior (Skinner,1957), Choice and behavioral Perspective Model is a theoretical proposal by Foxall (1990) which puts consumer behavior in intersection with consumer informative background and utilitarian variables. It was attempted to apply this model to the job search, which is an emerging issue in the country due to the increased demand for qualified professionals versus the requirement of professionals in choosing a workplace that offers better conditions, professionals looking for employment will be understood as the consumer of this service, while employment and the variables involved in it. The used methodology consisted of an analysis of these behaviors through an experimental procedure performed on investigative scale format split in three phases, applied to 300 participants, where attributes such as knowledge and quality of the interested organization were assessed during the job search, attributes of importance for professionals seeking employment and evaluation of weights assigned to these attributes. The results were analyzed using the software Statistical Package For Social Sciences 12.0, which provided expertise and medium quality (MCQ) and the attributes of interest. The data presented showed appreciation for workers both for employees and for the unemployed, on attributes that promote jobs that offer better conditions. While the unemployed look for a company that values them, those who are already employed expect their company to give them internally providing them with opportunities for growth and internal development.