CRENÇA NA JUSTIÇA SOCIAL E ADMIRAÇÃO PELAS CELEBRIDADES: UM ESTUDO EXPLORATÓRIO

Abstract

This study intends to investigate the attitudes like a Social Representation, according to Doise (2002), investigating the anchors of attitudes in a belief system. More specifically we intend to investigate the attitudes of people related to the celebrities of the showbiz (or entertainment), and we have the hypothesis that these attitudes might be anchored in the belief of a just world (Lerner, 1975) and in the belief of social mobility (Tajfel, 1982). Our hypothesis is that, in Brazil, the celebrities are examples of social ascension that relate itself with the belief that we get what we deserve. One hundred participants were chosen at random in the main airport of Goiás, and another hundred in two bus station of the same state, during the month of August of 2004. The results indicates that the belief in the social mobility through the individual effort is related with the positive attitudes in relation to celebrities. The high belief in a just world, works as a moderator between the individual attitudes in relation to celebrities and the belief in the social mobility. These results are analyzed as the new status built on top of old ones that establishes that the bad quality of teaching in Brazil serve to political and ideological purposes to maintain the status quo. As long as the social inequality becomes more present, the ideological mechanisms becomes more accurate and more subtle.