A EDUCAÇÃO AMBIENTAL COMO INSTRUMENTO DE GESTÃO NA INDÚSTRIA FARMACÊUTICA NEOQUÍMICA

Abstract

The Environment is a topic of interest in all sectors, especially in the economic segment. Companies are already directing their management strategies in order to consider environmental aspects as a way to maximize profits, from the reduction of raw materials, minimization of reprocessing, up to positioning of their public image. This dissertation studies the influence of environmental management on entrepreneurial success and more specifically, the contribution of Environmental Education as a management tool. With this objective, besides the use of studies, reports and legislation on the theme, an analysis was made of several authors who studied these correlations in literature. Also, during a period of four months, from July to September 2007, an active research was done at Indústria Farmacêutica Neoquímica, in order to implement the initial actions of an Environmental Education plan elaborated by this company. Some results of this plan are already described in this work and the conclusions drawn show that Environmental Education can contribute in a significant manner as a management tool, not only as employee training to comply with norms and objectives, but above all for the development of a culture of ethics and commitment in relation to the Environment.