(Re)inventando o turismo na cidade de goiás aos olhar de Cora Coralina.

Abstract

The project re invented the tourism in the city of Goiaz seaches to promote the revitalization of the use of the House of Cora Coralina in way to contribute with the sustaining social cultural and economic of the local turism. In the first moment it established one description of the patrimonial politics along the history which made possible a critical analysis of the same ones how much to the intervention in the city The verification of the local tourism phenomenon gave a oportunity for the elaboration of a diagnosis of the tourist system, searching to identify the available cultural and natural resources or potential for the tourist consumption, the tourist infrastructure of support, equipment and services and the profile of the visitors who frequent the City of Goiás. In this procedure they Identified management problems evidencing the necessity of (re) evaluating the tourist system, giving potential offers from the existing tourism - the traditional one, in the previous organization and integration of the tourist experiences. Finally a revitalization plan was elaborated that contemplated initially the analysis of the use of the House of Cora Coralina in the indentification of programs, projects and activities relating them with the tourist questions. In this exercise it perceived that two programs of the house museum were on directly with the strategies of this project: Rescue and Promotion of the Incorporeal Patrimony and Diffusion and Patrimonial Education, the incorporeal category as motivador element of the envolvement and participation of the community in the management of the local tourism, and potential of the attractiveness, as well as the strenght of the image of the tourist destination in its promotion and spreading. In the incentive to the formatting of products and tourist services, it created the program Poetical Tourism, in the promotion to the creative tourism, literary, gastronomic tourism and of nature.