ANÁLISE DA REDE SOCIAL TOCANTINS DIGITAL, UTILIZANDO O ALGORITMO k- MÉDIAS E CENTRALIDADE DE INTERMEDIAÇÃO.

Abstract

The advent of Internet enabled various means of communication among people and among them there are the social networking platforms, becoming a new form of relationship. Explore this new environment has become increasingly appreciated for researchers as well as for managers in a way in general. This environment provided the formation of communities and through them it is possible to identify the formation of groups through their interests. Most visualization algorithms for social networks are represented in graphs. The environment of this research consists in the subgroup Tocantins digital social of network Facebook, which has more than 10.000 members. In this paper the k-means algorithm for clustering of data represented by the five groups as the best solution found, and also the centrality measure of intermediation which revealed the existence of three most influential members in your posts, and four products or services was applied most Viewed within the subgroup.