ANÁLISE DA PRODUÇÃO E CONSUMO DE HORTALIÇAS ORGÂNICAS NA REGIÃO METROPOLITANA DE GOIÂNIA - GO.

Abstract

Organic farming has emerged as one of the alternatives to conventional agricultural production. Several factors can be observed, such as to meet current consumption patterns, reduce the degradation of the environment, decrease the contamination of soil, the farmer and the consumer, who are exposed to pesticides used inappropriately in production processes. However this market segment is still unknown to many, because it presents some barriers to its development because of the difficulty of finding them and the price. Thus, the objective of this research was to evaluate the production and consumption of organic vegetables, the consumers of these products and conventional in metropolitan - GO. The survey was conducted through questionnaires applied to socio-economic consumer fairs in organic and conventional vegetables. The evaluation of the consumer profile showed that predominantly female, between 40 and 60 years, married with children. Have high income and educational. Is there a target audience in the metropolitan area of Goiânia and variety of organic products sold can be considered satisfactory, since it appeared among the 25 products produced in each property, especially vegetables. The production is related to the natural cycles of each variety and distribution in the retail network is the main problem for the consumer.