A TUTELA DO CONSUMIDOR BRASILEIRO NO MERCADO ELETRÔNICO INTERNACIONAL

Abstract

The current situation of the international market focuses mainly on the expansion of consumer markets by electronic. The main purpose of corporations and economic groups is attracting the global consumer, independent of their nationality or domicile. The focus is the potential consumer and their purchasing power. Once the consumer market has expanded to international levels, the Internet appears as sales and marketing tool for transnational companies; and as a means of purchase for global consumers. The electronic commerce will probably eliminate any territorial boundary that may impede citizens to satisfy their desires as consumers. It‟s the consolidation of the Internet as a means of overcoming domestic crisis and advertise products and services around the world, by adding value to companies and transforming the e-commerce in charge of the sales increase. With the advancement of electronic commerce in the world, in Brazil could not be different. However, sometimes the electronic consumer contracts concluded internationally cause serious legal problems, social and economic. How to regulate this market to protect the consumer, weakest part of the legal relationship? Actually, neither the electronic market in Brazil is regulated effectively. However, it‟s possible to use the Code of Consumer Protection to solve these contradictions and omissions in international law. The challenge is reflect about these questions to conciliate the brazilian law to this new e-commerce and resort to sources of private international law to decrease the omission of the law.