VALORAÇÃO ECONÔMICA: MÉTODO DE VALORAÇÃO CONTINGENTE (MVC), DISPOSIÇÃO A PAGAR DOS MORADORES DO GOIÂNIA II E SÃO JUDAS TADEU EM RELAÇÃO À POLUIÇÃO DO AR CAUSADA PELAS EMPRESAS PÚBLICA E PRIVADAS DA REGIÃO.

Abstract

This study evaluates the spontaneous Willingness to Pay (WTP) of a proportion of the Goiania II and Sao Judas Tadeu Goiânia residents in order to reduce or eliminate the air pollution, supposedly generated by Goiania II ETE (Sewage Treatment System) and Unilever, which could result in improved quality of life for those who live nearby. The goal of the research was to put a price on environmental pollution, so it was decided to use the Contingent Valuation Method (CVM), as this is most frequently recommended and used when analyzing individual consumer preference in relation to the environmental goods or services at their disposal. As a field research technique, questionnaires were given to a sample of this population, with the aim of evaluating the interviewees conceptions in relation to the environmental issues exacerbated by the Goiania II ETE and Unilever. In order to justify and tabulate the answers found in the questionnaires, the SPSS statistical program was used for regression analyses. Spontaneous WTP was considered the dependent variable while the independent variables included income, education level, occupation, etc.. By means of the field research, it could be affirmed from the majority of interviewees responses that the problem of air pollution, from their conception, is associated in particular with the industries of the region. They further highlight that Government at all levels (local, state and federal) is negligent in terms of the environmental issues which affect the residents. It was concluded that the vast majority of respondents is not willing to pay to reduce or eliminate the existing air pollution that they have to put up with, allegedly for economic reasons. Respondents warn that the Goiania II ETE and Unilever need to improve collective sewage treatment and put environmental policies in place.