OS PARQUES URBANOS COMO EQUIPAMENTOS DE VALORIZAÇÃO DOS SEUS ENTORNOS: BOSQUE DOS BURITIS, LAGO DAS ROSAS E PARQUE AREIÃO.

Abstract

In this work we show the real estate valuation process of the buildings in the vicinity of urban parks. Such green areas are marketing tools for real estate speculation and promotion of municipal administration. As a first step, a literature review on the main themes to be approached during the research was performed and then the classical and recent references about the history of urban parks were listed up. Also, the references about contemporaneous cities, city marketing and the linking of these subjects to real estate speculation were submitted to the same process. Subsequently, the urban parks were analyzed in the historical context of Goiania based on authors who have been involved in the study of the occupation and formation processes of the city and also in the real estate dynamics that is presented in the state capital of Goias. To analyze the effectiveness or urban parks as an estate appreciation vectors in Goiania, the value researches were taken, per square meter of projects under construction, which were located near and far to urban parks such as Bosque dos Buritis, Lake of the Roses and Areiao. All the information was assigned by real estate and construction companies. In this stage was possible to conclude that the parks that have more recent consolidation, as Areiao, have a reasonable difference price between the categories analyzed according to the distance. Furthermore, the first park that has been installed in Goiania does not have a significant difference price. This is the case of Bosque dos Buritis, which was the first park between those that have been analyzed. The Lago das Rosas presents a particular aspect that is the marketing which was always linked to the park. So, the projects surrounding this park are highly valued since seventies, particularly those bordering the green area. Finally, the third step of this work was based on the active search for data about the historical appreciation of the surrounding to the parks. These data were analyzed under the concepts of city marketing and real estate speculation of the areas taken as growth vectors known to be the south region of Goiania. It follows that the parks acts as a marketing tool for the surrounding projects appreciation and then overestimating the urban land an also promoting the marketing maneuvers and real estate speculation.