ECOEFICIÊNCIA E PRÁTICAS AMBIENTAIS NO BANCO DO BRASIL

Abstract

This work analyses the Eco-efficiency as a concept and indicator of sustainability in construction. It brings together the diagnosis of its role in the companies following the principle of developmental sustainability and socioenviromental responsibility. Its usage approach as a strategy in banks is complemented as a case study in Banco do Brasil, where there is the support of several eco-efficient practices which are related to its qualitative and quantitative aspects from 2002 to 2009. Banco do Brasil supports actions, agreements, alliances, protocoles and principles since the 80s. They have recently culminated with the Enterprize 21 Agenda Project (Projeto Agenda 21 Empresarial). As a result, this reinforced the compromise with the environmental management. The eco-efficiency tool, which was created in 1992, has been used more and more by banks with the purpose of measuring productivity and competitiveness. It has, in fact, affected somehow the management and behaviour of what is produced, consumed and discarded. The sustainability strategy of Banco do Brasil predicts actions which go beyond its role as a bank. The actions also have to meet the needs of the federal government socioenviromental issues. Thus, its innovations, practices and eco-efficiency programs are strongly related to enterprises and communities which constantly assess their credit and investment policies for this area. Hence, By giving details about the environmental actions taken by Banco do Brasil, the research intends to show that even though it has developed in certain ways, there is a low level of efficiency and efficacy between objectives and results. It has been reported by the employees of the bank. The proof that there is desorganization of data, lack of control in the process, not enough trust among the actors, and lack of methodology, conscioussness, knowledge about the actions, may not be enough to justify. Indeed, it points out another issue concerning the effectiveness of this eco-efficiency. Irrespective of all this, the environment has brought new opportunities for banks. In regard to Banco do Brasil, the ability to join business to sustainability is renewed.