AVALIAÇÃO DO POTENCIAL TURÍSTICO DO MUNICÍPIO DE BURITI ALEGRE COMO INSTRUMENTO PARA A SUSTENTABILIDADE AMBIENTAL.

Abstract

Tourist activity presents a significant growth worldwide, being an activity that directly or indirectly nurture jobs, promotes local development, generates income and contributes significantly to improving the quality of life of people. However it should be evident that this activity has its impact, whether negative and positive. Among the negatives we have the mass tourism contribute to the expansion of environmental problems and the positive favoring development of a community. Given these impacts already evidenced by tourism, this activity is currently being undertaken on a new environmental paradigm, taking into consideration the principles of sustainability, identified as a powerful tool for development and as such, can actively participate in sustainable development strategies. This research aimed to evaluate the tourism city of Buriti Alegre / Goiás, through the key indicators of sustainability of the World Tourism Organization, aimed at developing the local tourism sustainability. For its development beyond literature, drew up questionnaires that analyze the satisfaction of residents, tourists and owners of the attractions of the municipality with respect to tourism in the municipality. After analyzing the questionnaires it was found that the community, tourists and owners of attractions in the city consider local tourism as economic development, believes the city has tourism potential and wants city managers implement means for its development. We conclude that tourism in the municipality is not configured as sustainable tourism, according to the analysis of key indicators of OMT as noted structural problems, social and environmental.