ANÁLISE DO ESTÁGIO DE DESENVOLVIMENTO DE REDES DE COOPERAÇÃO EMPRESARIAL NO ESTADO DE GOIÁS

Abstract

The Enterprise Cooperation Networks (ECN) were created to increase competitiveness and protect Medium and Small Businesses (MSB) of large competitors. Many ECNs find it difficult to remain active in the market. The life cycle model contributes to overcome these problems, taking into account the characteristics of MSBs and broadens the understanding of their changes over time. In this scenario, the present research aims to identify, in this life cycle model, the stage that some selected networks in the State of Goiás find, replicating the study of the same theme carried out in the networks of the South of Brazil. This research aims to broaden the understanding of four different points of view, involving ECNs, namely: theoretical, managerial, regional development and public management point of view. It is a study of multiple cases, of descriptive character, also involving, bibliographical survey. This model was applied in two ECNs located in the State of Goiás, identifying its level of development. Subsequently, the results obtained in the State of Goiás were compared with those obtained in the research conducted in the South of the country. Semi-structured and structured interviews were conducted with qualitative and quantitative data approaches, developed by content analysis techniques. As a result, Rede 2000 was part of the Decline phase and the Real Estate Network in the transition from the Development to Maturity / Consolidation phase. Comparing the results with those of the South, the importance of external influence on the ECNs was verified in both studies. It was noted that in the southern survey there were thirteen ECNs available and only two in Goiás. In the South, ECNs receive public support from programs specifically geared to them, and in Goiás this does not happen, with programs focused only on cooperatives and Local Productive Arrangements (LPA). Nowadays, in Goiás, members access social networks intensively through computers and smartphones, and this has provided an informal exchange of information among them, strengthening the link between them, helping to develop and maintain network consolidation.