TRANSFORMAÇÕES TERRITORIAIS EM GOIANIA: O CLUSTER DA 44.

Abstract

The commercial cluster of Avenida 44 in Goiânia, located in Setor Norte Ferroviário, currently consists of hundreds of commercial galleries, shopping malls, free markets, hotels and also includes the Bus Terminal in the capital of Goiás. This area is notable for being a huge shopping center, well-endowed with infrastructure, and for this reason is considered as the second largest agglomeration of popular commerce in Brazil, both in number of activities developed and in number of visitors. This territory had another form of use and occupation in the period of construction and implantation of the capital of Goiás, it was a railroad surrounded by illegal subdivisions occupied by employees of the enterprise itself. From the second half of the twentieth century, this space began to undergo intense changes that culminated in the formation of the Commercial Cluster of Avenida 44. The present research aims to understand the urban transformations and the formation process of the Cluster and, Adopted a methodological systematization composed by bibliographical review, documentary analysis and field activities, and interviews were carried out in this last phase. It was concluded that the commercial agglomeration is characterized by concentrating fundamental attractives to the process of buying and selling, such as logistics facility, great diversity of products, quality of manufacture, affordable prices and infrastructure. It is hoped that this research will make possible the elaboration of Public Policies for Regional Development that will provide greater benefits to the users and shopkeepers of the Avenida 44 Cluster in Goiânia, Goiás.