A EMPRESARIZAÇÃO COMO PROCESSO DE INSTITUCIONALIZAÇÃO RELIGIOSA NA CONTEMPORANEIDADE

Abstract

The present research deals with the process of institutionalization of the Pentecostal and Neo- Pentecostal churches and deals with their new configuration as religious entrepreneurship. Through a critical look at current society and culture, it was possible to examine the transformations that significantly alter the interaction and the relationship between individuals. In the context of social and cultural changes, religion is also affected. For Weber's classical theory, there is a process of institutionalization of religion that goes through three phases: religious experience, the sect is in turn the church, with the charismatic presence. However, today in a liquid, transparent and spectacular society, surrounded by the culture of consumption, the individual and marked by technological advances and the media, the religious field becomes dynamic and unstable. Different religious groups arise and disappear constantly. In this capitalist world, which has the value of competition, religions are given the option of adapting to this new reality; and for this, churches seek resources in business management. Churches are now using modern management techniques, such as: Planning, Management and Marketing. The guiding hypothesis of this research concerns the understanding that churches are born as such and evolve into a religious enterprise, that is, they are born as churches and become companies that manage other companies (Holding). Some neo-Pentecostal churches incorporate management techniques and assume, in all probability, a new format, entrepreneurship as a form of institutionalization of religion. To achieve the desired results, the research methods include theoretical elements and field research. The information serves as a basis for sustaining the object of study. For this, in addition to the bibliographic research from the available records, digital and printed documents, news, information contained in websites and social networks, among others, were.