Relações entre foco regulatório, autoeficácia criativa e criatividade

Abstract

Creativity is an important personal resource that, together with organizational resources, can put companies in competitive advantages and stimulate growth and development, both individual and organizational. Creative performance in addition to positively correlating to the regulatory focus on promotion may be influenced by the individual's belief in his or her ability to produce creative results, conceptualized as creative self-efficacy. This dissertation aims to investigate the relationship between creativity, regulatory focus and creative selfefficacy in the Brazilian organizational context. Three studies were carried out - two theorists and one empirical one, the first one being a theoretical article that discusses the creativity and its theoretical aspects relevant to this study. The second is an article that seeks to analyze the state of the art of knowledge about creative self-efficacy. The third, in turn, is an empirical article, being a cross-sectional, quantitative, descriptive and correlational study that aims to analyze the existing relationships among the studied variables, namely creative self-efficacy, creativity and regulatory focus, as well as the power of mediation of creative self-efficacy in the relation between regulatory focus and creativity, thus testing the conceptual theoretical model. The data were collected as self-report, through the Creative Self-Efficacy Scale, Creativity Scale and Regulatory Focus Scale (only items related to the regulatory focus in promotion). The study was carried out with 125 workers with mean age of 35 years, 97 females and 28 males. For the data treatment, the statistical analysis programs SPSS 22.0, AMOS 22.0 and Process were used. The results allowed to conclude that the regulatory focus in promotion is positively correlated to creativity and creative self-efficacy, and that this is positively correlated to creativity. The test of the mediation model indicated that creative selfefficacy served as a mediator in the relationship between the regulatory focus on promotion and creativity, allowing a clearer verification of how creative self-efficacy, as a mediator variable, influences the relationship between regulatory focus in promotion and creativity.