Eventos religiosos e indústria de eventos: uma nova ordem na administração do religioso na atualidade?

Abstract

This thesis falls within the scope of Religion Sciences and addresses the theme of religious events and their incorporation by the industry (market) of events. It is understood that, in the relationship between religious events and the event industry, there is an influence of the marketing and competitive logic on religious institutions. As a result of this, and other facts, the following hypothesis was established: if the absorption of religious events - by the events industry - is imposing a new order in the management of the religious today, what kind of tension or contradiction can occur between managerial and religious aspects? A comparative analysis between some perspectives of the Religion Sciences and Management was performed: capitalist modernization of religion, the phenomenon, the field and the religious market, strategic management and its basic strategic functions, creativity in events and the management of religious events. A qualitative study was applied through data collection from bibliographic, documentary research and a case study, the Divine Eternal Father Pilgrimage of the city of Trindade, State of Goiás. Observations were made within a descriptiveinterpretative perspective, as well as a longitudinal evaluation of this Pilgrimage through interpretative analysis among the collected data. The research showed that the process of absorption of this religious event by the event industry can generate tension or contradiction - at different stages and intensity - between the religious and the management related to the Catholic Church and the event industry. Thus, it shows how the hypothesis is evident in this Pilgrimage, especially in the mechanisms of the managerial process - planning, organization, coordination, and control - in strategic functions- production, marketing, and logistics - and in the management of religious events - event project