CORPO: ESPAÇO DE SACRIFÍCIOS AOS DEUSES E AO MERCADO

Abstract

The purpose of this research is the conception of the sacred and the sacrifice of the body in the present culture and society. The body was always sacrificed in cause of sacred and victim of violence e explorations. It s space of sacrifices to the divinities and to a determined esthetics, divulged mainly by the means of communication. What we see is the valorization bigger and bigger of the image as one of the biggest pillars of the success, putting on second plan any other ability as potential of the individual. More and more it has been found allusion to sacred, theology and religion in the economical and social analysis. Several terms and concepts proceeding from the religious phenomenon were adopted by market specialists, and became part of their vocabulary. It s the revealment of the religious dynamics of the capitalist neoliberal model and the new form of understanding of this reality. The market system turned the corporal esthetics into sacred. For this, it made legitimate individual and economical sacrifices and a high standard of consumption. This work besides the sacrifice of the body, as central theme, has in view also the displacement of the sacred in the present culture. It also wishes to unveil the paths that justify the sacredness of body and beauty, and its overvalorization, in this postmodern paradigm.