RESPONSABILIDADE SOCIAL DAS EMPRESAS: INDICADORES E OPORTUNIDADES.

Abstract

The world needs a new economic, political and social order. The business class, civil society and governments realized their common destiny and accordingly seek a bigger, better and more just human, social and environmental development. In this sense, companies must manage with social responsibility, linking to the idea of building a future of economic growth, fairness and appropriate use of natural resources. This is convenient and even a matter of survival, the organization accountable and take responsibility for their impacts on economy, society and environment. Companies must meet the needs of society and the consumption of goods and services, and propelling the economy, but more than that, they should act as protagonists in the realization of social demands, adopting actions to bring the common welfare. Thus, companies should behave in a socially responsible way to be the morally correct action, showing that ethics is included in corporate social responsibility. This social responsibility emerges as recovery of the social function of the company, whose main objective is to promote sustainable human development. To achieve this goal, companies must implement policies and socially responsible practices, working in partnership with the community in which they operate, respecting the rule of law and human rights in particular. Consolidate a truly democratic, fairer, more prosperous and fraternal society is the end to be desired by all, which requires from the companies responsible for social management, seeking to reduce poverty and social injustice. A socially committed company respects not only their customers, but everyone involved in the business, respects diversity, respects the environment, aiming for sustainability and environmental preservation. Incorporate social responsibility into the company s mission is more than a duty, it is a right of corporate citizenship right can transform and energize the whole society.