APLICAÇÃO DA TEORIA DAS RESTRIÇÕES COMO MODELO BALIZADOR DE INTERVENÇÃO EM UMA INDÚSTRIA DE PERIÓDICOS DIÁRIOS NA CIDADE DE GOIÂNIA

Abstract

The various theories of production management have been suggesting improvements and also presenting achievements made by organizations in their multiple productive activities. In this sense, it is necessary to ensure that the proposed changes actually take place, the results perpetuate and the gained knowledge is reported. Thus, research methods that involve a larger number of participants, such as the action research, involve these members and consequently, generate a greater commitment of those who take part in the process, then the learning takes place simultaneously with the practice. In the current context of global media models, the sector of Newspapers suffers fierce competition. This study aimed to observe the processes of change made in the industrial area of a daily periodical company in the city of Goiânia through the action research method and based on the Theory of Constraints combined with other production methods which are described in the body of this paper. The deployed changing processes named RETROFIT had the objective of making the company in which the research took place into a more competitive organization and, above all, more agile in their manufacturing processes of printed materials in order to meet market demand for their products. Management focused on the constraints presented the following results: better performance for the system as a whole; better nominal capacity for the printers; an opportunity for the employees, which are directly engaged in the production process, to visualize the priorities to be observed within the process; it also highlighted the importance of preventive maintenance and an overview of the main causes in the industrial area that prevent the company to earn more money.