AVALIAÇÃO DE REDES DE COOPERAÇÃO EMPRESARIAL EM GOIÁS.

Abstract

Organizations are increasingly interacting among their peers and competitors. The new economy and the cooperation between organizations are important cause companies are facing difficulties to meet the competitive demands alone. This study is motivated by the perception that to contribute to the survival of small and medium entrepreneurs the current socio-economic contingencies can be addressed through the implementation of joint actions coordinated by inter-organizational networks. This paper presents a mapping of four existing Business Cooperation s Networks in the State of Goiás where we sought to identify their competitive gains. The results revealed that existing gains in those networks are: increased market power, generation of collective solutions, costs and risks reduction, capital accumulation, collective learning and collaborative innovation. In addition, the survey found that these networks require internal organizational improvements and are not yet using all available competitive advantages and interactions for a cooperation network. Suggestions for improvements were presented, such as enhance members communication, tailor proper standard layout for the network sales points, facilitate and encourage more members to be active in meetings exercising their vote, promote events to increase the social capital gain and use purchase power over major suppliers for cost reduction. Organizations should use a common Information Technology (IT) system to exchange information creating though a governance model with all participating.