MARKETING VERDE E OS DESAFIOS NA PRESERVAÇÃO DO CERRADO.

Abstract

Through the sustainability bias, emphasizing the Green Revolution package, it is expected , the need to ensure the survival of endemic species of the Cerrado biome, which has been destroyed, mainly due to agriculture and pasture formation due to the Green Revolution. The State of Goiás houses most of the Cerrado. Being one of the richest ecosystems in Brazil, considering the use of the Green Marketing tools for the preservation of the Biome in question, as well as the awareness of society. Question is: 1 - If the Green Revolution increased the economy, emphasized the development and technologies in the agricultural environment, did not generate environmental impacts Cerrado and society? 2 - With the use of marketing tools you can help to raise awareness in society regarding the importance of conservation of the Cerrado biome? 3 - Part of the Cerrado has been explored as a consequence, loss of endemic species; still be possible to modify this process or decrease the damage caused by green marketing? The relationship between man and the environment becomes increasingly complex, it is up to society to seek knowledge and skill so that they can preserve what remains in the Cerrado biome. Can diminish the impact, first breaking paradigms with respect to preservation, so that the human being through a systemic view understands the importance and necessity of it for their own survival. But say that you can combine sustainability the Cerrado, in a capitalist country, which has its economy around agriculture and livestock, mainly in the state of Goiás.