O PADRÃO DE CERTIFICAÇÃO DO FSC (FOREST STEWARDSHIP COUNCIL) PARA O MANEJO DE PLANTAÇÕES DE TECA NO BRASIL Na Perspectiva da Racionalidade Ambiental e do Capitalismo Natural

Abstract

The environmental problem is characterized essentially by a frenetic search to change the current economic model to a new stage of capitalism, called Natural Capitalism. This presents four principles as indispensable ways of maintaining the Earth and its species, without the naïve vision of non-development, limits to growth and the don quixotic cries to save the Earth from the obvious high global temperatures which provoke climate change. These changes are caused by polluting activities, especially those which increase the greenhouse effect, and by the lack of energetic measures to preserve the environment. A less romantic view of the proposals of Natural Capitalism will be discussed in this study which could lead to the reappropriation of nature, through the sustainable development discourse, which has attracted international agreements to guarantee sustainability (highlighting the Quioto Protocol and CON 15 in Copenhagen). This dissertation, for reasons which will become apparent, focuses on the question of environmental sustainability, based on the tripod (Triple Bottom Line) including economic, social and environmental dimensions. A significant issue that must be observed is the fact that in order to effectively guarantee a permanent adaptation of the new model of development being proposed, it is not sufficient that business leaders assimilate the concept of sustainability and produce without degrading the environment. Consumer awareness must be heightened in order to move towards an ethical market. It is up the consumer to get to know the economic, environmental and social impact of products which s/he rewards by purchase. The identification of products coming from politically correct companies will be carried out through stamps or certification, especially the green stamp, from the Forest Stewardship Council (FSC). It aims to justify the guarantee and differentiation which the FSC offers to the investor, in this case, though the plantation Teak on Brazilian land, as compared to different kinds of forest certification around the world and in Brazil.