ANÁLISE DAS TRANSFORMAÇÕES NO SEGMENTO DE TURISMO DE NEGÓCIOS E EVENTOS EM GOIÃNIA A PARTIR DA INSTITUIÇÃO DA LEI GERAL DO TURISMO (LEI FEDERAL N. 11.771/2008)

Abstract

The General Tourism Law, Federal Law No. 11.771 / 2008, was created to chancelar the elements that surround the tourism production chain. This dissertation is about Public Tourism Policy. The objective of this study is to analyze the economic transformations triggered by the institution of the General Tourism Law. As a study object, Business and Event Tourism activity was defined in the city of Goiânia, in the state of Goiás. This object is justified by the strong influence of this municipality for this sector, since it is located in a centralized region of the country. The theme is pertinent considering the significance that the Federal Government has given to the Tourism sector, highlighting the sector as a promise of economic growth, renewable resources, products of excellence and generation of income. To reach the objectives of this work, a quantitative research was defined as a methodological trajectory that will analyze economic data collected in public and private institutions, which will clarify the economic transformations suffered by the object and the association of these same transformations with the creation of the General Law of Tourism. This dissertation has an introductory chapter that covers in detail the pretensions of the research; a chapter of theoretical contextualization, for the clarification of concepts used throughout the text; a chapter reading the General Tourism Law and the policies adopted in its pre- and post-institutionalization; a chapter that presents the historical trajectory of Brazilian public policies focused on tourism; a chapter that deals with the historical trajectory of the public policies of the State of Goiás that influenced Tourism, and; a chapter that analyzes the socioeconomic transformations in the tourism sector in the business and events segment of the city of Goiânia, where it was contemplated the analysis of items (variables) protected by the General Tourism Law. The analysis resulted in confirmation of the influence of the General Law of Tourism influenced and / or prompted economic transformations in the Business and Events Tourism sector in the Municipality of Goiânia. However, it should be noted that, because it is an object that is affected by several other situations, as a political and social context of the country, we can not affirm at all that the law was the only factor of interference of the object, inciting the necessity of investigations directed to the other factors of influence.