IGREJA NEOPENTECOSTAL FONTE DA VIDA: A RESTAURAÇÃO DA INDIVIDUALIDADE COMO ESTRATÉGIA DE CONVERSÃO E EMPODERAMENTO DA CLASSE MÉDIA BRASILEIRA.

Abstract

The configuration of the Brazilian religious field has undergone changes as fast as reality itself. Guided by this perspective, new religious denominations accurately adjust their services in order to meet these new expectations. The Fountain of Life Apostolic Church is characterized as one among others that are theologically committed to the path of individual empowerment as a method of social mobility and social integration. With an array of services for the emerging middle class, what they understand as subjective and practical gaps for this new social stratum, the church complements, works to meet these needs. Through the unction and the show, this church underpins and ensures its religious identity, awakening to its members sensations and emotions that were once in the rites and religious doctrines. However, the character of the Fountain of Life Church religious institution was not enough for it to stand out in the competitive Brazilian religious market. The big draw or differential of the Fountain of Life Church are its services. Unlike other denominations that do not direct their audience, working with a broad and diffuse proselytizing, the Fountain of Life Church, not only directs its services to a speci fic clientele, as also seeks to customize their services to this public. Compared with the most expressive and traditional Brazilian neo-Pentecostal denominations, the Fountain of Life Church does not appeal to the world s reduction of complexity and does not uses magic in their liturgies and religious practices. With a rational and proactive doctrine, the theme of the service is to insert the individual into the market, as well as integrate him into the associative network of the institution. With an intense program of leisure and entertainment activities, the member finds a significant menu of personal and social possibilities with their entry into the church. With so many differentials linked to the church services, but also the socioeconomic profile of its mass of loyal, we can set the stage for the Fountain of Life Church is like the fourth wave of Brazilian Pentecostalism.