AVALIAÇÃO INSTITUCIONAL NA GESTÃO DE DESEMPENHO ESCOLAR E EMPRESARIAL E O FEEDBACK EM REDE: UM ESTUDO DE CASOS MÚLTIPLOS.

Abstract

This dissertation on Performance Evaluation has as its objective a contribution to the discussion of the nature and application of the feedback tool in the undergraduate courses of Administração (Administration). This feedback would be a proposal for internal evaluation, i.e., the self evaluation of courses. Out of the difficulty of a self evaluation process for the undergraduate courses, emerges a problem-question to be researched: in what way does the net feedback tool promote a management quality of the performance of the Administration course? The study of multiple case is chosen, having a descriptive, and exploratory character as its method of study due to three factors: 1) assuming the existence of little academic knowledge about the proposed problem, 2) the methodology allows the deep study of phenomena in context, 3) feedback in Brazilian companies is ample but it has an innovative character at the universities. Theoretically, the project supports itself from the contributions of: Taylor (1856 1915), with scientific administration; MacGregor (1906 1964), leadership styles; Habermas (1987), the communicative action theory; Enguita (1989), today s contradictions in the capitalist system; Reis (2003), net feedback; Dias Sobrinho e Ristoff (2000), Trigueiro (2004), institutional evaluation. The sample is taken from the observation of a University Center (MG) and a Mexican Multinational branch in the telecommunication field, located in Goiânia GO, which uses the net feedback to bring these realities close together. The study was done through in locus research, through a bibliographical review, documental analysis, interviews and questionnaire application.