A SOCIEDADE DE CONSUMO E O DIREITO FUNDAMENTAL DA TUTELA COLETIVA DO CONSUMIDOR NO BRASIL.

Abstract

The work that follows addresses the contemporary theme "The consumer society and the fundamental right of the consumer collective protection in Brazil." You can tell that the consumer society has established itself as a determinant of consumer culture, reflected in advertising, turning the individual-consumer, either individually or collectively, in a vulnerable been, and that to say that the purchase of certain products and access to some services become instruments of the social s construction identities and cause the individual to be recognized as a citizen. We intend to demonstrate that consumer law is understood as a human right or second generation dimension, considered a social and economic rights and the collective protection, erected Constitution as a fundamental right in Brazil, presents itself as the output for possible judicial to seek balance in the consumer market between consumers and suppliers. It is possible to conclude that the consumer society is in constant conflict, and one side is the individual fragile, vulnerable, alone or in groups, and on the other, the one that holds the technical, legal capacity, information and economic base. Thus, there is no balance, no harmony, remaining as an alternative to consumer judicialization of conflicts, hoping the adequacy of the procedural rules and procedure for achieving the recognition of the fundamental, constitutional, the collective protection in Brazil.