CHURCH IN CONNECTION: IGREJA, SHOW MIDIÁTICO E JUVENTUDE

Abstract

From its beginning, Protestantism in Brazil shows changes in the expression of faith that were brought in to the tropical land as well as changes on the religious field where this faith is currently inserted. The church in Connection (CC) disconnected from a church that sprouted from a division of Brazilian Presbyterianism. As advised by many historians, it is best to refer to Protestantisms instead Protestantism due to such internal diversity of this line of Christianity. The Church originated from Presbyterian Church of Brazil, that was a result from the union of the churches Presbyterian independent and Cristian Presbyterian. The Church Connection is a Brazilian Institution that got inspiration from the Modus Operandi of Church by the Glades, located in USA. The Church has implemented special programs and special organization as well as a unique event preparations that include spectacular services in movie like ambient and best media resources. This plan is to gain the market of religious young adults, in doing so, the Church Connection has welcomed almost one thousand participants to it’s Sunday services in three years (2014-2016) as well of a portion of young adults from other evangelical churches. The Church avoids practices that may include magical practices such as cures, or use of spiritual gifts often used by the Pentecostals or Neo-Pentecostals. The Church uses techniques of Multimedia system and the performance by its leaders to produce exciting theme services that are plentiful innovations. The Church aims to get closer to de daily routine of young adults by offering Applications on the Smartphones and a constant presence on the electronic Medias. The members of the Church are part of a well-organized institution that every Sunday presents them with a new show of entertainment that deeply pleases them. This spectacular renewed event, mediated by its technicality and religiosity, however, goes beyond pure entertainment, and the relational triad: religion/entertainment/ youth, presents an important axle of significance and anchorage in a world of programed infant like behavior, individualism and impersonal exchanges. The Church opted to offer a show to the youth and in its complete package of services it is also included a possibility of anchoring in a fluid world.