Responsabilidade Social Corporativa e Representação Social do Empresário Goiano

Abstract

The Brazilian business class assumes historical importance in the Brazilian economic and social development, for its transforming role of contexts from the constitution of companies, as well as the generation of employment and income. In the midst of the whirlwind of radical changes brought about by globalization, entrepreneurs have been increasingly called upon to participate in social democratization processes, in order to enhance the exercise of citizenship with a view to reducing poverty, inequalities and social exclusion. The present study had as objective to know the social representation of the businessman in the scenario of globalization, seeking to identify the importance granted to social development items that support the policies of corporate social responsibility. From the Theory of Social Representations (Moscovici, 1978), instruments of analysis were applied to 103 (one hundred and three) businessmen from the city of Goiânia and surrounding areas, extracted from an occasional sample of the representative base of the Goiás economy (small and midsize). The results allow us to infer that the business class has been much closer to the ideals of profit and profitability that mark its economic management than an advance in corporate social responsibility policies, which only marginalize the peripheral environment of representational content of the entrepreneur.