Propaganda, propagação e difusão da EJA na mídia jornalística em Goiás

Abstract

This dissertation was built on the line of research Theories of Education and Pedagogical Processes within the scope of the Postgraduate Program in Education at the Pontifical Catholic University of Goiás (PUC Goiás). The objective of this study is to understand the propaganda, dissemination and dissemination of Youth and Adult Education (EJA) in local online media, highlighting how public educational policies have been developed and how they are implemented for this audience. From a broad perspective, this research is important to promote reflection on the reality of this public in the local media and the inefficiency of public educational policies to guarantee access to quality public education. The basis of the analysis is the Theory of Social Representations by Moscovici and other more recent scholars. The chosen online media was Diário da Manhã. The chronological period chosen for reading and analyzing the news that talks about EJA was from October 2017 to October 2022. The purpose of this analysis was to understand how the implications on the value system are disclosed in the journalistic media and how they tend to propagate EJA. This dissertation study is typified as a documentary research, of a qualitative nature. The methodological path outlined covers the following steps: a) collecting news in the free, digital written version of Jornal Diário da Manhã, a communication vehicle present in the city of Goiânia, in the state of Goiás, which makes direct reference to EJA in the chronological period already indicated; b) reading and choosing the news; c) consolidation of data in tables; and the last step was d) the analysis of the collected news. The conclusions of the study were the following: the social representations of EJA in Goiás are linked to the world of politics in Goiás, more specifically to what the political class does for this modality, that is, government/State propaganda. It is important to mention that the study of the Theory of Social Representations is important to understand what exists behind each piece of news